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Digital signage: digital screen advertising

Advertise, inform, play out interactive content: Digital signage is everywhere! The practical and attractive screens inspire and generate attention. Today, digital signage is a cornerstone of digitization in companies and retail.

What is Digital Signage? - Definition & components of modern digital signage solutions

The term "digital signage" is only vaguely defined. In general, it is

  • an advertising or information system,...
  • ... in which digital content such as videos or images is displayed on an electronic terminal (for example, a screen).

All DS systems therefore have the following common features:

  1. Digital content
  2. The use of an electronic terminal such as a digital signage display, a digital signage pillar or a giant video wall).
  3. The goal of displaying advertising or conveying information.

Application possibilities

Due to its many advantages, digital signage is conquering more and more new areas of our everyday life. Whether shop window displays, digital shelf labels and signposts in libraries or digital door signs in companies: Whenever it comes to presenting information in a vivid way, DS is the tool of choice. Because the modern digital signage monitors are made to attract the attention of passers-by and customers. Thus, store and kiosk owners also like to use modern DS concepts.

But besides digital signage at the point of sale, digital screen advertising is also often found in companies, schools and public authorities - as advertising banners or digital bulletin boards. But digital signage is now also used at events or in amusement parks. For example, digital room booking systems or digital admission controls have long been the order of the day in zoos, museums and the like. Apart from that, digital signage can also be used at trade fairs or in the gastronomy/hotel industry, for example in the form of

At the same time, waiting room TVs in doctors' offices are also becoming increasingly popular.


Benefits: All advantages at a glance

  1. Save time and money: With the intuitive digital signage software from, you manage all content from a central location. This saves time - and therefore also money. Our products are designed for 24/7 continuous operation and are therefore optimized for professional use.

  2. Communicate in real time: Inform your customers, guests or employees about important changes within seconds. Completely location-independent: With our cloud-based digital signage software, synchronization succeeds from any location in the world. The only requirement: an Internet connection and a browser.

  3. Attract and retain customers: Improve your service by means of impressive visual communication. Use our signboards, video walls, LED walls and touchscreens to improve your customers' experience.

  4. Reach your target audience: Provide your customers, employees or visitors with up-to-date information and entertainment. Rely on visual stimuli and suitable lighting concepts as well as interactive screens. For maximum flexibility.

  5. Enjoy premium service: Contact us at any time if you have any questions. We will help you with planning through free, personal webinars and install all products on request. We are also happy to support you during setup and, of course, during operation.

Save the environment: Say goodbye to superfluous flyers. With the use of modern technologies you are faster, more flexible and at the same time more environmentally conscious. Our players consume a fraction of the energy of conventional PC systems.


Digital signage in practice: This is what counts

Setting up a digital signage system can seem like a daunting task. Especially when multiple screens and flexible content are used, the workload can increase significantly. That's why it pays to work with an experienced digital signage provider here.

Your status quo: needs analysis and selection criteria

Before you install the appropriate digital signage hardware/software, you must first define for yourself what you want it to be. Answer the following key questions:

  • What do you want to achieve? (e.g. attract more customers, inform employees more easily ...)
  • How many screens should be used?
  • What budget is available?
  • What content (images, videos, web pages ...) should be displayed where?

How do I find the right digital management software?

The digital management software ensures smooth synchronization of the individual devices within the network. This also includes the management of updates and remote maintenance.

Due to the complexity of the systems, you should not start any experiments here. It is better to contact a professional digital signage agency. They can provide you with proven software solutions that have been optimized for the respective application.


Digital signage stands and falls with the right CMS

With a suitable content management system, you can easily prepare your content and arrange for output. The web interface is used to upload your media, create presentations and set output times and a specific order. An inferior or difficult-to-use CMS makes your work more difficult and creates problems in the long run.

On-premise or cloud solution?

The use of cloud-based software has proven itself in almost all areas and is generally to be preferred. It offers maximum flexibility, is easy to set up, and can be scaled as desired. However, in some rare cases, a local solution may also make sense. That is, content is loaded directly onto the player and output to a screen. As a rule, however, a cloud-based system is clearly the better solution.


Digital Signage complete solution from the market leader

3 years Premium Digital Signage Cloud CMS software included* 3 year warranty. Free Consulting webinar.

* = From the 4th year Euro 48 / year / player

125,000 installations across Germany.


DS Channel Premium Digital Signage Cloud CMS-Software: User-friendly. Cloud-based. Ready to go right out of the box.

  • 3 years cloud cms-software included

    3 years Premium Digital Signage Cloud CMS-Software made in Germany. From the 4th year Euro 48 / year / player.
  • 24/7 continuous operation

    All our products are certified for demanding round-the-clock continuous operation. 24 hours a day, 7 days a week - without compromise.
  • 3 years warranty

    Investment security through premium digital signage players & signboards with 3-year warranty.
  • Detailed advice

    Free webinar to help you implement a digital signage solution that's right for you.
  • Everything from one source

    Consulting, conception, installation, setup, content design, content management & technical support.
  • Safe is safe

    Digital Signage Cloud CMS hosted in ISO27001 certified data center in Germany.

The advantages of digital signage solutions are obvious

  • Cost savings

  • interactive, dynamic and visual content

  • direct communication

  • Promotes the sale

  • optimises processes in companies and institutions




Get direct advice from our expert!

Take advantage of our many years of experience
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Free of charge and without obligation, of course.



Dina Rahim
Key Account Manager

+49 (0) 40 180 2410 80